Your First Look at Michelob ULTRA's Pitchside Club Event in NYC

Michelob ULTRA's Pitchside Club in NYC is officially open--and if you haven't RSVP'd yet, now's your chance at the official event site. Friendly reminder: access is 21+ and free, but capacity is limited, so don't wait.Located in midtown Manhattan's SECOND (849 6th Ave.) event space, this six-day pop-up (July 8-13) is a premium soccer destination where fans can catch the remaining FIFA Club World Cup 2025™ matches. The Pitchside Club blends the energy of the tournament with a specially curated ...